JOB DESCRIPTION 

Digital Strategy and Implementation:

• Develop strategies to build lasting digital connections with prospective students, parents, and the wider community.

• Manage and grow Waterbrook Schools' presence on popular social media platforms in Nigeria (e.g., Facebook, Instagram, Twitter, WhatsApp).

• Create and manage online advertising campaigns through platforms like Google Ads and Facebook Ads to increase awareness of Waterbrook Schools.

• Implement SEO strategies tailored to the Nigerian market to improve our website's visibility.

Content Creation and Management:

• Design and distribute engaging newsletters and promotional emails to our database of prospects and current students' families.

• Generate creative ideas for content marketing that resonate with the Nigerian audience and regularly update our website.

• Work with our design team to enhance user experience on our digital platforms.

Analytics and Optimization:

• Use Web analytics tools to measure the performance of our digital marketing efforts.

• Stay informed about online marketing trends in the Nigerian education sector and adapt our strategies accordingly.

Stakeholder Management:

• Maintain relationships with local media agencies and vendors.

Key Performance Indicators (KPIs):

• Growth in social media engagement and followers.

• Increase in website traffic and lead generation.

• Improvement in search engine rankings for targeted keywords

• Conversion rates from digital marketing campaigns.

• Return on investment (ROI) for online advertising spend.